“Dat new new just dropped,” Rih Rih tweeted Friday morning, but the collection was nearly gone within 45 minutes of the tweet. The Fenty x Puma Avancti C dropped online and in select Puma stores on Friday at 10 a.m. ET.
The singer’s love of soccer was the inspiration for the collection, which remixes the iconic Puma Avanti sneaker for the whole family. The designs include a show-stopping metallic leather colorway and a tan/black colorway available in women’s, men’s, kids’ and toddler sizes. Prices range from $80 to $170.
“I wanted to bring something iconic from the archives to the street, and the late great Pelé made the Avanti shoe so iconic,” Rihanna said in a news release announcing the collaboration. In addition to designing the collection, the mother of two also stars in the futuristic campaign shot by Dennis Leupold, and she’s wearing Fenty Beauty products including Shadow Stix Longwear eyeshadow stick in “Cumin Get It,” Diamond Bomb All-Over highlighter and Hella Thicc Volumizing Mascara).
“It’s been such an exciting start to our partnership,” said Maria Valdes, chief product officer at Puma. “We spent time together opening up the Puma archive and identifying the right product that spoke to Rihanna. The Avanti is a Puma classic with a unique and iconic point of view on terrace. I’m very happy to see this project come to life and even more excited for what the coming years have in store for us together.”
The Fenty x Puma Avanti C collection sold out in adult sizes, but you can find the sneaker collab at resell sites such as StockX — although you’ll have to pay a little more than the list price.
Shop the collection below.