Lady Gaga is teaming with Cotton On to help raise mental health awareness with a special collaboration launched on Sept. 1.

The Australian clothing brand partnered with the “Poker Face” singer on a limited collection of denim jackets, tote bags, T-shirts and hats. All proceeds from the collection will support Gaga’s Born This Way Foundation to provide grants to local, youth-focused mental health organizations.

The collection is priced from $5-$35 for tote bags, hats and shirts, and $50-$150 for some of the clothing bundles, which includes the Born This Way Foundation Denim Jacket ($130).


The vintage wash jacket features the phrase, “We can build a kinder, braver world together” embroidered on the back (it’s available in sizes 2XS-2XL).  

Gaga shared photos from the Cotton On campaign on Instagram earlier this week. In the photos, Gaga rocks a studded version of the denim jacket, along with a T-shirt and baseball cap from the collection. “Kinder, braver together,” she captioned the post.

The Born This Way foundation, co-founded by Gaga and her mother, Cynthia Bissett Germanotta, aims to “build a kinder and braver world” through “high-impact programming, cross-sectoral partnerships,” according to its website.  

It’s been a busy week for Gaga. Besides the charitable collaboration, the Grammy winner’s Haus Labs makeup line launched its highly anticipated Tri-Clone Skin Tech Hydrating De-Puffing Concealer on Thursday. The concealer is available in 31 shades and retails for $32.

“I always wear the concealer and the foundation from Haus Labs,” she revealed Thursday via Instagram Live. Gaga went live from backstage at her Jazz & Piano show in Las Vegas to give fans a behind-the-scenes look at how she gets glammed up before hitting the stage.

Gaga’s Cotton On collection will be available until Oct. 10.

Shop the items from collection below.

Cotton On

Born This Way Foundation Tee

Cotton On

Lady Gaga x Cotton On Born This Way Denim Jacket


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