Ice Spice knows what’s what! The rising rap star drops some knowledge on Ben Affleck in a Dunkin’ ad promoting her newly announced drink collab in the spot that aired Tuesday (Sept. 12) during the 2023 MTV Video Music Awards.


The commercial kicks off with the Oscar-winning actor boasting that he’s been promoted to Dunkin’s brand ambassador. (In his Super Bowl 2023 ad for the the coffee and doughnut chain, the star — who is known for his love of Dunkin’ — works the drive-thru window.) He then sits down with the “Munch (Feelin’ U)” rapper, who’s holding a Munchkin doughnut hole in one hand.

“We gotta come up with a drink name, but it’s not easy, right? Nowadays, with social media, the kids — it’s gotta be authentic,” Affleck informs the rapper in a thick Boston accent. “How are people gonna connect you with Dunkin’?”

“Yeah, I’m a Dunkin’ girl!” she shares, which confuses the Air star. The musician then gives him a lesson on who she is and her fandom’s name, telling him, “Ice Spice? My fans are the Munchkins?”

Still confused, Affleck wonders, “Where’re you going with this?”

“Ice … Spice … Munchkins drink?” the rapper spells out slowly for him, a box of Munchkins doughnut holes in front of her.

The director still doesn’t comprehend, and spits out another suggestion — including an attempt to rhyme, which does not impress the actual rapper at the table.

“Collaborating with Dunkin’ and Ben Affleck on this spot was a dream,” the rapper said in a statement. “The drink has a fun twist, a little something in the name for my fans, too. I can’t wait for everyone to try it.”

“Pumpkin spice season has gotten a bit predictable lately, so we sought help from our friends Ben
Affleck and Ice Spice to create a new pumpkin obsession that only Dunkin’ can offer,” said Jill McVicar
Nelson, chief marketing officer at Dunkin’, in a statement about the beverage, which arrives Sept. 13. “The result? The collaboration you never knew you needed: Pumpkin Munchkins and Frozen Dunkin’ Coffee, blended together to create the Ice Spice MUNCHKINS® Drink.”

According to the brand, this is the first time that one of its doughnuts has been combined with its frozen drinks. The Ice Spice Munchkins beverage blends the pumpkin-flavored Munchkin with a frozen coffee, which is then topped with whipped cream and a caramel drizzle to create the fall-themed drink.


Dunkin’ and Ice Spice are doing more than just an ad spot and social media posts to promote their collaboration. On Tuesday, hours ahead of the VMAs, the rapper revealed a lavish diamond necklace that spelled out “munchkins.” The brand confirmed to Billboard that the blinged-out accessory — which was designed by high-end jeweler Eliantte and features more than 80 carats of diamonds and a chain made from 14k white and rose gold — will be worn by the rapper when she attends MTV’s annual awards show, where she’s nominated for best new artist and push performance of the year for “Princess Diana.”

Watch Ice Spice and Ben Affleck’s Dunkin’ ad above.


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